With over 20 years of qualitative research experience on all types of projects, in a wide variety of industries and at every size company imaginable, the archive of collective knowledge at Qualitative Research Shop is vast.

As salacious as it would be to share the gritty details of clients’ design issues, the confidentiality agreements and general nature of the engagements require that the findings remain top secret. Imagine your name here — you wouldn't want your findings public information, or would you?

Anecdotal, relevant challenge and issues are always shared, especially, if you read my Moderator War Stories you will get an idea of the types of tales you might hear when we work together.